A case study of powder coating procurement by Kabut Building Materials Company in the United Arab Emirates

Customer Profile

UAE Kabut Building Materials Company is a medium-sized new building materials import and export company in the UAE. They are mainly engaged in the procurement and sales of new building materials and have a certain reputation in the field of new building materials in the UAE. As the UAE’s infrastructure level further improves, many new infrastructure projects need to use more environmentally friendly building materials to protect the environment. This makes the traditional paint spraying process no longer allowed for anti-rust and anti-corrosion treatment on steel surfaces. They urgently need to find new building materials coatings to meet the challenges of corrosion prevention while achieving zero pollution to the ecological environment.

Infrastructure projects in the UAE pay special attention to the weather resistance of building materials in outdoor environments. Because of the harsh climate in the Middle East, year-round high temperatures and ultraviolet exposure will cause exposed building materials to be severely damaged in a short period of time. The traditional paint spraying method can only play a limited protective role. Many construction engineering service providers have to carry out multiple paint spraying jobs on the same infrastructure project, which greatly increases the company’s operating costs and also greatly increases the environmental pollution.

Powder coatings have been widely used in the construction field. Whether it is the corrosion protection of building steel, the weather protection of doors and windows or the decorative coating of handrails and railings, various types of powder coatings have proven their unique value. However, compared to the low cost and construction convenience of paint spraying, powder coatings are not as ubiquitous as paint in the construction field. As time goes by, the market share of powder coatings in the construction field is constantly increasing.

Process of cooperation

We received an inquiry email from UAE Kabut Building Materials Company in May 2023. In the email, they clearly expressed the type of powder coating they needed and asked what could be customized specifically for the construction sector according to their actual needs. Our sales staff conducted preliminary communication with him based on the contact information he left in the email and agreed on a video conference time for the technical staff of both parties. In order to facilitate the smooth progress of the video conference, our technical team has prepared sufficient powder coating samples for display and corresponding cases of powder coating application in other Middle Eastern countries. In addition, we also translated the relevant product information for this conference so that customers can quickly understand the advantages of our products during the conference. During the conference, we announced the performance parameters of powder coatings used in related construction fields and a large amount of experimental data to prove that our powder coating products can easily cope with the harsh environmental challenges of outdoor environments and indoor coatings in the Middle East. Video testimonials from our customers in other Middle Eastern countries have also further deepened Emirates Kabut’s trust in our expertise in this field.

The subsequent cooperation process became smoother. As required, we mailed corresponding powder coating samples specifically for the construction field for experimental comparison. During the construction process, our technical team also tracked the entire process and answered the relevant questions they encountered one by one. With our unremitting efforts, UAE Kabut Building Materials Company purchased their first batch of powder coatings for construction. Although the order quantity was not very large, they were very satisfied with the dedicated service attitude of our service team. In addition, we also provide solutions to some common problems during the construction process of powder coatings in the construction field, so that they can have a more appropriate way to deal with corresponding problems when encountering them.

Looking back on the entire cooperation process, the technical teams of both parties have played a significant role. The technical team of Emirates Kabut has very strict requirements on the performance indicators of powder coatings. Our technical team’s professionalism and thirst for details are truly respected by them. For the technical field, product performance is the best marketing slogan! This customization of powder coating production in the construction field has allowed our company to successfully expand its market business in the United Arab Emirates. In the future, we will add more resources to continue to expand the building materials coating field in the Middle East.